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nika nika
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6 years ago
Identify psychographic factors used to define the target market.
 
  What will be an ideal response?
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#1
6 years ago
Psychographic factors include lifestyle, beliefs, attitudes, and other customerdefiningcharacteristi cs. Psychographics are important because they describethe human characteristics of customers. These characteristics may have adirect bearing on their responses to marketing-related activities such aspricing, response to promotions, reaction to new product introductions, andreactions to proposed or actual changes in the products or services sold bythe establishment.
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