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Your firm has decided to enter the international market with your product called

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Your firm has decided to enter the international market with your product called

Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone. While discussing the marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?
A) distributive marketing mix
B) leveraged marketing mix
C) adapted marketing mix
D) engineering-driven marketing mix
E) standardized marketing mix

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