Hotel reassignment is the process of taking a heterogeneous market, such as hotel rooms in general, and dividing it into smaller, homogeneous segments, such as suites, economy rooms, and so forth.
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Liquidity is a ratio that measures the ability of the hotel to meet long-term obligations only.
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Which of the following is true about the net present value method?
A) It is the best single measure of a project's profitability.
B) It is the best single measure of a project's overall risk.
C) It is the best single measure of a project's liquidity risk.
D) It is not a good measure of a project's profitability.
Once a guest commits to a specific hotel, various _________ methods can be used to increase revenue per guest.
a. Upselling
b. Customer-stay-enhancement
c. Tip-encouraging
A specific checklist should be created for those employees that might come into contact with certain threats, such as bombs or other terrorist threats.
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When lack of recognition is a problem, management should implement a program of positive reinforcement.
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Marketing encompasses everything from the development of the concept, product, and/or service, to how it should be priced, promoted, and made available to people.
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Which of the following is true for 5-year project with a 3-year payback period?
A) The net present value is negative.
B) The net present value is zero.
C) The net present value is positive.
D) Not enough information to determine anything about the project's net present value.
Hotel managers can plan better for man-made problems than natural disasters that may strike at any time.
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Which segment of the hotel accounts for the largest amount of income, on average?
a. Rooms
b. Conventions
c. Food and/or room service
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