Investment in working capital relates to investment in a firm's fixed assets.
Indicate whether the statement is true or false
Requests for proposals:
A) are developed by management companies.
B) must be developed specifically for each contract management company that will requested to bid on the organization's business.
C) are developed by non-commercial foodservice operations.
D) are immediately followed by the next step in the contract management decision; negotiating a management contract.
How is market segmentation relating to branding?
A) Branding allows a company to selectively choose who they would like as their customers
B) Different brands are adapted to different market segments
C) Market segmentation prevents brands from developing bad concepts
D) Branding provides an alternative to companies having to segment their markets
A study that a developer prepared for itself will probably contain unconscious bias.
Indicate whether the statement is true or false
If a project uses up a firm's excess capacity, the cost of doing so must be accounted for by the project.
Indicate whether the statement is true or false
Which of the following is/are considered non-commercial foodservices?
A) Public transportation foodservices
B) Business and industry foodservices
C) Correctional foodservices
D) B and C above
E) All the above
To appeal to a new market segment, a hospitality firm may try to ________ it's brand.
A) Reposition B) Determine C) Tangibilize D) Position
Accounting formulas for allocating overhead expenses to a project are based on the incremental cash flow principle.
Indicate whether the statement is true or false
A deficit in a non-commercial operation is called a ________ in a commercial foodservice operations.
A) subsidy B) margin C) loss D) credit
A danger with having multiple brands positioned as individual companies is:
A) They generate a high amount of costs to run each brand separately
B) There are no dangers
C) Developing positioning statements for each is more complex
D) The brands cannibalize each other
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