If a hospitality firm's current share price is 40 and an analyst using the dividend valuation model calculates a price of 35 for the stock, the analyst would recommend:
A) buying the shares
B) investing all of an investor's money in the shares (not diversifying)
C) buying the shares to put into a diversified portfolio
D) selling the shares
Mobile caterers typically prepare (purchase) food and then:
A) hire route persons who deliver/sell products.
B) lease vehicles to independent operators who purchase items from the fleet operator.
C) sell food to other organizations that transport it to remote sites.
D) A and B above
E) All the above
The market establishes the for a hospitality firm by determining the ________ of the future dividend cash flow stream.
A) present value B) annuity value C) future value D) book value
Differentiation is mainly about perceptions of your product.
Indicate whether the statement is true or false
The temperature zone at which microorganisms causing foodborne illness most quickly multiply is approximately:
A) 50 F - 160 F. B) 35 F - 120F. C) 40 F - 120F. D) 41 F - 135F.
Which of the following is a top independent third party management company?
A) Four Seasons Hotels and Resorts B) Doubletree Hotel and Resorts
C) Embassy Suites D) Courtyard by Marriott
The going concern value of a business is usually ________ its liquidation value.
A) less than B) equal to
C) totally unrelated to D) greater than
Benefit segmentation helps to predict:
A) Whether or not they will purchase your product or service
B) A customer's future behavior
C) How many customers an organization will gain from that segment
D) The customer's RFM analysis
A guarantee for an off-site catered event is typically based upon:
A) a booking charge based upon food cost plus beverage cost plus profit expectations.
B) labor costs plus on-site booking charges.
C) the number of guests for whom food/beverage services will be provided.
D) estimated food costs plus labor costs.
Differentiation:
A) Helps the organization gain a competitive advantage
B) Is based on perceptions of the product
C) Should be customized to each target market
D) All of the above
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