System reimbursable charges include all of the following except:
A) purchasing and procurement services B) training programs
C) re-financing costs D) sales and marketing services
The amount of money for which an asset on a firm's balance sheet can actually be sold is called its:
A) market value B) depreciated value C) book value D) payable value
An important factor to consider when selecting target markets is:
A) That they are homogeneous groups
B) They share the same psychographic characteristics
C) If they are compatible with each other
D) They come from the surrounding area of the organization
Management companies often reserve the right to purchase the managed property if the owner chooses to sell it.
Indicate whether the statement is true or false
When the WACC approach to NPV is used, the kA should reflect:
A) the risk of the firm B) management's preference toward risk
C) the risk of the market D) the risk of the project
Which of the following activities must be done before all the others?
A) Resource planning activities B) Obtain event guarantee
C) Menu planning/costing decisions D) Initial site visit
An email merge, or a personalized, computer generated email to past guests of a resort property is an example of:
A) Differentiation B) Mass customization
C) Demographic segmentation D) Target marketing
In the equity approach to NPV, the correct discount rate is:
A) kE B) kD C) kA D) kDE
Which of the following businesses may provide commercial catering?
A) Vending commissaries
B) Restaurants
C) Mobile-unit caterers
D) A and B above
E) All the above
Target marketing is a direct derivative from a firm performing ________.
A) Product differentiation B) Product positioning
C) Market segmentation D) Demand analysis
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