The dining room manager in a family-service buffet restaurant supervises all of the following positions except:
A) buspersons. B) cashiers.
C) serving line attendants. D) stewards.
Relationship marketing is usually more effective than communications marketing.
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A cash flow stream with equal payments for an infinite period of time is called an annuity.
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Intrapreneurs obtain ideas from others.
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List and describe six main types of menus. Identify where each might be used.
What will be an ideal response?
Repetition in advertising is a waste of resources; consumers usually pick up on it the first time.
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The value additivity principle allows us to add the present values of individual cash flows in order to find the present value of the entire cash flow stream.
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To the franchisor, which of the following is a potential disadvantage of franchising?
A) greater financial risk than expansion by direct ownership
B) difficulty in maintaining quality control
C) franchisees become more dependent as time passes
D) all of the above
One tactic to reduce food cost in a buffet is to replenish buffet lines with less food more frequently.
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The tactic of looking for short-term successes is an important part of the intrapreneurial process.
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