An analysis of the primary strengths and weaknesses, objectives, strategies, and other information relative to competitors, is called:
A) Primary analysis
B) Secondary analysis
C) Competitive analysis
D) Internal analysis
________ is the total available demand for a hospitality product within a particular geographic market at a given price.
A) Market demand
B) Market supply
C) Market potential
D) None of the above
Market potential estimates should be shown as demand estimates at various ________.
A) Geographic locations
B) Cities
C) States
D) Price points
MSPA stands for:
A) Market Spend per Person Analysis
B) Market Spend per Place Analysis
C) Market Segment Place Analysis
D) Market Segment Profitability Analysis
A new marketing plan must be written once every ________.
A) Six months
B) One year
C) Two years
D) Five years
Which fryer is not a true fryer?
A) deep-fat fryer B) conveyor fryer C) pressure fryer D) air fryer
Market behaviors refer to:
A) Travelers' knowledge, attitude, use, motivation, or response to an attraction, facility or service
B) Where the travelers are physically located
C) The lifestyle and personality attributes of the market segment
D) Travelers' wants and preferences and the frequency of their purchases
The risk of the market portfolio is non-diversifiable.
Indicate whether the statement is true or false
Interview questions that identify common situations and ask the interviewee to describe what he/she would do are called:
A) open-ended. B) closed-ended. C) direct. D) behavior-based.
A hotel is leased for 5,000 per month plus 2 of annual sales exceeding 1,000,000. If the hotel's annual revenue is 3 million, its annual lease expense is ________.
A) 65,000 B) 100,000 C) 120,000 D) 60,000