Forced convection ovens: (Multiple Choice)

Forced convection ovens:

A) have a fan. B) provide greater heat distribution.
C) cook food faster. D) All of the responses are correct.

Which is an example of a good objective?

A) Have an occupancy of 79 percent next year
B) Be the best in town
C) Be successful
D) Excellence in customer satisfaction

A two- to four-page document written for top management is called the:

A) Budget
B) Marketing plan
C) Executive summary
D) Mission statement

Useful marketing trend information includes related industry trends, competitive trends, and:

A) Personnel trends
B) Supplier trends
C) Political trends
D) Visitor trends

Choose the way that destinations do not use to identify their target markets:

A) Identify potential market segments of customers that the destination would like to attract in the future
B) Inventory the kinds of attractions at the destinations
C) Gather information about current visitors
D) Identify market segments that would be interested in the attractions

A lease in which the lessee has neither the option nor the requirement to purchase the leased property at the end of the lease term is called:

A) an operating lease B) a closed-ended lease
C) a service lease D) a financing lease

The heart of any marketing plan is careful analysis of ________ and the selection of appropriate target markets.

A) Current budgets
B) Competition
C) Available market segments
D) Market potential

Growing key accounts is an example of a(n):

A) Action strategy
B) Advertising/promotion strategy
C) Product strategy
D) Sales strategy

Regardless of their degree of risk aversion, investors choosing among potential investments will prefer the investment with the highest borrowing/lending line.

Indicate whether the statement is true or false

The ________ is essentially a projected profit-and-loss statement.

A) Mission statement
B) Action plan
C) Quota system
D) Budget

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Forced convection ovens: (Multiple Choice)

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