________ are goods offered at a low price to encourage the purchase of other goods.
A) Samples
B) Patronage rewards
C) Premiums
D) Point-of-purchase promotions
Frequent guest points that hotel guests build up for repeat stays are an example of:
A) Samples
B) Point-of-purchase promotions.
C) Patronage rewards
D) Premiums
Beer is a brewed and fermented beverage made from ________ and flavored with ________.
A) malted barley, starchy cereals; hops B) grapes; fruits
C) hops; grains and wheat D) yeast; barley
A very large meeting of 1,000 people wants to book rooms at a hotel. About how far in advance will they normally book?
A) 18 months B) 1 week C) 1 month D) 6 months
During an operations audit, which of the following questions would not normally be asked regarding utilities?
A) Who are the providers of the various utilities?
B) How are the utilities metered?
C) Are the utility providers profit or non-profit entities?
D) What are the costs for the utilities?
Which type of balance sheet analysis includes a determination of dollar and percentage differences?
A) horizontal B) base year analysis C) vertical D) none of the above
Those living within a community can be a significant part of the market for a hotel's food and beverage services.
Indicate whether the statement is true or false
All of the following are objectives of the sales promotion process except:
A) Luring customers away from the competition
B) Enticing customers to try a new product
C) Increasing short-term sales
D) Reducing bad publicity
When the fire triangle became the fire tetrahedron, a new side was added, it is:
A) heat. B) chemical reaction. C) fuel. D) oxygen.
The six major segments of the organizational market are:
A) Corporate travel market; business planners market; SMERF market; corporate meetings market; group tour market; convention, association, and trade show market
B) Corporate travel market; leisure traveler market; incentive market; SMERF market; corporate meetings market; group tour market; convention, association, and trade show market
C) Corporate travel market; leisure traveler market; incentive market; SMERF market; group tour market; convention, association, and trade show market
D) Corporate travel market; leisure traveler market; incentive market; SMERF market; corporate meetings market; group tour market
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