The stage in a product life cycle when sales growth slows or levels off is called:
A) Phase out
B) Out phase
C) Exit phase
D) Maturity
PACE reports are useful in monitoring sales of rooms and comparing sales of a current period with previous periods.
Indicate whether the statement is true or false
A major difference between net income and operating cash flows is ________.
A) accounts receivable B) depreciation
C) cost of sales D) cost of equipment
The management of resorts is now being concentrated in the hands of fewer transnational companies.
Indicate whether the statement is true or false
The purpose of idea screening is:
A) To generate a great number of ideas in a short time span
B) To segregate ideas into categories based on brands
C) To spot good ideas and drop poor ones as quickly as possible
D) To differentiate between ideas based on brand presence
The dimension of atmosphere relating to volume and pitch is called:
A) Vocal
B) Volume
C) Aural
D) Visual
Market testing is a concept that:
A) Applies to each new product equally
B) Varies with each new product
C) Must be implemented uniformly to each new product
D) May be waived for product that are deemed cleared by the board
Scanning the external environment to learn of potential opportunities and threats that could affect a business is:
A) Ecological scanning B) Business scanning
C) Business forecasting D) Environmental scanning
Marketing tests give management the information it needs to make a final decision about:
A) Shelving a product
B) Launching a new product
C) Allocating priority of launch to a product
D) Allocating budget to an existing product
When a company envisions a possible product that company managers might offer to the market, it is called:
A) Product idea
B) Product concept
C) Product image
D) None of the above
Quick Reply
