The option to exchange units is a major reason that many people consider purchasing a timeshare.
Indicate whether the statement is true or false
Every person who visits a trade show is a potential buyer.
Indicate whether the statement is true or false
To enter into a convention management career one should have
A) extensive business management experience
B) many years of hotel experience
C) in depth knowledge of culinary arts
D) transferrable skills from a variety of hospitality areas
Which of the following do NOT contribute to a company's product differentiation efforts?
A) Physical attributes
B) Service
C) Personnel
D) Profitability
The capture rate is defined as the
A) number of guests attending a banquet
B) number of guests drinking in the bar
C) number of guests staying at the hotel who dine in the hotel's restaurant
D) number of guests dining at the restaurant that are NOT hotel guests
Dividing a market into groups based on consumers' knowledge, attitude, use, or response to a product is called:
A) Market segmentation
B) Psychographic segmentation
C) Market bifurcation
D) Behavioral segmentation
Formulating competitive positioning for a product and a detailed marketing mix is called:
A) Market evaluation
B) Market positioning
C) Market targeting
D) Market competitive advantage
Over-positioning is defined as:
A) Giving buyers a too-broad picture of the company
B) Positioning the company on a level above its par
C) Giving buyers a too-narrow picture of the company
D) Failing to ever positioning the company at all
Recession, inflation, employment levels and income could be part of which environment?
A) Marketing B) Political C) Economic D) Technological
Under-positioning is defined as:
A) Failing to ever position the company at all
B) Failing to correctly position the company
C) Positioning the company on a level below its par
D) Positioning the company on a level above its par
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