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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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Posts: 3311
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9 years ago
If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters.
A) PRIZM
B) behavioral
C) psychographic
D) demographic
E) VALS
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milestone23milestone23
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9 years ago
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