Mothers-to-be are potential users who will turn into heavy users of infant produ

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Mothers-to-be are potential users who will turn into heavy users of infant produ

Mothers-to-be are potential users who will turn into heavy users of infant products and services. By targeting mothers-to-be as future heavy users, producers of these products and services are segmenting consumers on the basis of ________.
A) attitude
B) buyer-readiness stage
C) loyalty status
D) user status
E) benefits

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