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Home Q & A Board Other Fields Homework Help Business Marketing
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S_leve3 S_leve3
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9 years ago
London Business School's Tim Ambler believes the evaluation of marketing performance can be split into two parts: ________.
A) long-term results and changes in brand equity
B) short-term results and changes in brand equity
C) long-term results and changes in consumer perceptions
D) short-term results and changes in profitability
E) changes in market share and changes in profitability
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milestone23milestone23
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9 years ago
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