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Kwilliams85 Kwilliams85
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Posts: 444
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3 years ago
A maker of video game consoles is performing a SWOT analysis and discovers that their chief competitor hasn't upgraded their console in three years, and has no plan to do so in the next three years. Luckily, the company doing the SWOT analysis has an upgraded console coming out next year. This competitive situation would be classified as a(n) _____ for the company.
 A) plan
  B) strength
  C) weakness
  D) threat
  E) opportunity



Question 2 - The president of the company wants to better understand the basis on which you, as the marketing manager, selected the promotion mix for a new product. You indicate that the selection of promotion-mix ingredients and the extent to which they are used depend on all of the following except the:
 A) organizational resources.
  B) nature of the target market.
  C) characteristics of the product.
  D) personal preferences of the marketer.
  E) feasibility of various promotion methods.



Question 3 - Jimmy John's Gourmet Sandwiches owners are conducting a SWOT analysis. They list their freaky fast delivery as a(n):
 A) threat.
  B) weakness.
  C) opportunity.
  D) strength.
  E) plan.



Question 4 - Sears would like to promote its new line of dishwashers with the multi-flow system. Because Sears wants to be able to reach a nationwide market, it will most likely use _______ to promote and sell the product.
 A) publicity.
  B) event sponsorship.
  C) personal selling.
  D) trade shows.
  E) advertising.
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richprackrichprack
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Posts: 341
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3 years ago
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[ 1 ]  E

[ 2 ]  D

[ 3 ]  D

[ 4 ]  E

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