At the end of a program broadcast on PBS about rescuing marine wildlife, the credits read: Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap. Which form of public relations does this best illustrate?
A) Press conference
B) Sales promotion
C) Sponsorship
D) Press release
E) Cooperative advertising
Question 2 - Alaska Airlines has established a goal of increasing profits by 12 next year. To ensure that the goal is reached, management monitors profits on a monthly basis. After three months, if profits have not increased by 3, management will take corrective action to get the company on track. By doing so, management is carrying out its _____ function(s).
A) planning
B) leading and motivating
C) goal-setting and planning
D) organizing
E) controlling
Question 3 - Coca-Cola provides a children's center with props, costumes, and decorations bearing the Coca-Cola logo for use in a community play. What type of public relations activity does this represent?
A) Press release
B) Press conference
C) Advertising
D) Event sponsorship
E) Sales promotion
Question 4 - A company like Cisco might establish a goal of reducing its inventory by 50 over the next year. To ensure that it reaches this goal, the company could monitor its progress on a quarterly or monthly basis. If the managers at Cisco discover they are not on track to achieve this goal, they can take corrective action. This is a description of the _____ function of management.
A) controlling
B) directing
C) leading
D) organizing
E) planning
Question 5 - A baby food producer invites members of the media to its facility to announce that it is introducing a new line of dairy-free, gluten-free, hypoallergenic cereals for babies. What public relations tool does this represent?
A) Press release
B) Event sponsorship
C) Sales promotion
D) Press conference
E) Advertising
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