Samsung's VP of Research & Development is analyzing the development timelines for each of the products slated to launch next year. She wants to make sure these launches are still on track to proceed as planned. She is engaging in which function of management?
A) Leading and motivating
B) Planning
C) Organizing
D) Controlling
E) All of the choices are correct.
Question 2 - A broad set of communication activities used to build favorable relations with customers, investors, the media, government officials, and society in general is known as:
A) public relations.
B) the promotional mix.
C) the marketing-communications mix.
D) advertising.
E) sales promotion.
Question 3 - The management team at T-Mobile is reviewing new subscriber growth this quarter compared to last quarter. They are engaging in which function of management?
A) Planning
B) Controlling
C) Leading and motivating
D) Organizing
E) All of the choices are correct.
Question 4 - As a general rule, complex or high-value products are likely to require _______, whereas lower-priced consumer products are more likely to be sold using ________.
A) advertising and sales promotion; personal selling
B) public relations; personal selling
C) personal selling; public relations
D) personal selling; advertising and sales promotion
E) advertising and sales promotion; public relations
Question 5 - Sami has a very engaging management style, but some employees are still underperforming. So she meets individually with each of them to find out what might help influence them toward meeting the team's common goals. Which function of management is Sami utilizing?
A) Planning
B) Controlling
C) Leading and motivating
D) Organizing
E) All of the choices are correct.
Question 6 - Aidells makes a variety of dinner sausages in many flavors. The company just recently introduced a line of meatballs, but sales have not been impressive. To encourage trial of the meatballs, Aidells:
A) creates a giant point-of-purchase display featuring their meatball mascot, Marcello.
B) offers free pasta with the purchase of any meatball product.
C) mails coupons to 100,000 households.
D) introduces a contest to win free meatballs for one year.
E) offers free samples in grocery stores.
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