___________ offers the largest reach of major advertising media, but the message may be quickly forgotten.
A) Newspapers
B) Magazines
C) Television
D) Direct mail
E) Radio
Question 2 - The beginning of Vanessa's business plan contains a justification for why the business will succeed. This section is called the:
A) executive summary.
B) market analysis.
C) marketing plan.
D) operations plan.
E) financial projection.
Question 3 - Shimano, which produces high-end performance fishing reels, can advertise in Field & Stream and American Angler magazines and feel confident that they are reaching the likely consumers of their product. This is an example of which advantage to using advertising as a promotional tool?
A) Scale
B) Lead time
C) Choice
D) Accessibility
E) Targeting
Question 4 - A business plan is a tool that assists with which three basic purposes in a business?
A) Planning, management, and communication.
B) Management, communication, and employment.
C) Planning, communication, and technology.
D) Management, communication, and technology.
E) Marketing, communication, and energy.
Question 5 - The addition of smartphones and apps in recent years has given advertisers more options on using the most effective medium for their product and message. This is an example of which advantage to using advertising as a promotional tool?
A) Scale
B) Targeting
C) Accessibility
D) Choice
E) Lead time
Question 6 - Before seeking financial backing for his business, Tyler puts together a document explaining the goals, milestones, and projections for the business. Tyler has constructed a(n):
A) marketing plan.
B) organizational mission statement.
C) business policy.
D) business plan.
E) organizational guide.
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