The marketing challenge of making potential customers aware of the product's existence and its features, benefits, and uses is prevalent in which of the product life-cycle stages?
A) Introduction
B) Maturity
C) Extension
D) Decline
E) Growth
Question 2 - UK's Jaguar Land Rover and China's Chery Automobile formed a partnership to produce Jaguar sedans, Land Rover SUVs, and co-branded vehicles in China. This is an example of:
A) a joint venture.
B) exporting.
C) a licensing agreement.
D) a monopoly.
E) franchising.
Question 3 - Koolers Incorporated feels that at its current stage-growth-it needs to meet its competition. It can best do this by all of the following means except:
A) initiating product improvements.
B) expanding the product line to appeal to specialized market segments.
C) lowering prices.
D) emphasizing customer service.
E) eliminating less profitable versions of the product.
Question 4 - Approximately 11 million people in Indonesia live without access to sanitation and 9 million lack access to safe water. Which organization could provide help with infrastructure to help Indonesia's poor?
A) The WTO
B) The World Bank
C) The IMF
D) ASEAN
E) The IFC
Question 5 - All of the following are characteristics of the maturity stage of the product life cycle except:
A) a peak in the sales curve.
B) a decline in the sales curve.
C) simplification of product lines.
D) increased distribution.
E) increased price competition.
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