Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on ...

Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Kelly is using the ____ approach.
A) differentiated
B) undifferentiated
C) concentrated
D) target market
E) marketing-mix

Question 2 - _____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
A) Shopping products
B) Convenience products
C) Unsought products
D) Specialty products

Question 3 - You have just opened a new small business. You're really happy to learn that studies show that small-business workers
A) don't really like bill collectors much.
B) are more innovative than workers in large businesses.
C) are especially good at handling inventories in the warehouse to avoid damage and spoilage.
D) design ad campaigns that work especially well on network television.
E) pay little attention to their salary levels compared to similar workers in small businesses.

Question 4 - A written order for a bank to pay a third party a stated amount of money on a specific date is referred to as a
A) letter of credit.
B) banker's acceptance.
C) check.
D) line of credit.
E) dividend.

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Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on ...

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