The process of dividing a market into segments is called:

The process of dividing a market into segments is called
A) market grouping.
B) market segmentation.
C) market sampling.
D) target marketing.
E) consumer sampling.

Question 2 - Andrew's parents want him to get a good education and, therefore, send him to the best school in the town. In this case, Andrew's education is the _____ his parents were looking for when they got him admitted in the school.
A) core benefit
B) augmented product
C) implicit benefit
D) pure product

Question 3 - A new small business, Underwater Wildlife, has opened to sell tours of underwater sites around the country and in South America. However, money has to be paid up front by the Underwater staff to book hotels and other travel arrangements before its clients have paid for the tours. That means Underwater is facing a potential
A) insurance difficulty.
B) cash-flow problem.
C) inventory-flow problem.
D) business plan crunch.
E) employee expansion task.

Question 4 - What right do most common stockholders have that most preferred stockholders do not have?
A) First claim to company distributions
B) Voting rights
C) Ability to sell stock in the open market
D) Dividend guarantees
E) Authority over daily business decisions

Question 5 - Females in a market can be classified as
A) a market segment.
B) a marketing mix.
C) market segmentation.
D) an independent market.
E) a classified market.

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The process of dividing a market into segments is called:

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