To implement the marketing concept, a firm must first:

To implement the marketing concept, a firm must first
 A) mobilize its marketing resources.
  B) promote the product.
  C) obtain information about its customers' needs.
  D) develop the product.
  E) determine if customers want the firm to practice the marketing concept.

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Question 2 - Customer relationship management (CRM) works best when marketers combine marketing communication with _________.
  A. mass customization
 
  B. psychographic market segmentation
 
  C. one-on-one personalization
 
  D. business-to-consumer marketing
 Fill in the blank(s) with correct word

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Question 3 - The industry concerned with the movement of goods from producer to consumer is
 A) service.
  B) distribution.
  C) production.
  D) agriculture.
  E) wholesaling.

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Question 4 - To raise money, Fawcett Productions sold its accounts receivable to a ____. In doing so, Fawcett received cash and shifted to the other company both the task of collecting and the risk of nonpayment.
 A) credit-reporting agency
  B) stockbroker
  C) factor
  D) real estate agent
  E) credit union

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Question 5 - Which of the following indicates a customer orientation?
 A) Increasing advertising
  B) Taking orders from customers
  C) Distributing goods to customers
  D) Intensifying sales techniques
  E) Developing products that fulfill customers' needs