Assume that the First State Bank of Chicago requires a 20 percent compensating balance on short-term loans. If you borrow 50,000, at least ____ of the loan amount must be kept on deposit at the bank.
A) 4,000
B) 10,000
C) 1,000
D) 20,000
E) 50,000
Question 2 - When Food Lion grocery stores offer milk and eggs at all of its locations, it is providing customers with ____ utility.
A) time
B) place
C) form
D) marketing
E) possession
Question 3 - Which of the following is a difference between demographic segmentation and geographic segmentation?
A) Demographic segmentation refers to dividing the market based on how people behave toward various products, whereas geographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles.
B) Demographic segmentation refers to dividing the market based on measurable characteristics about people, whereas geographic segmentation refers to dividing the market based on where consumers live.
C) Demographic segmentation refers to dividing the market based on where consumers live, whereas geographic segmentation refers to dividing the market based on how people behave toward various products.
D) Demographic segmentation refers to dividing the market based on consumer attitudes, interests, values, and lifestyles, whereas geographic segmentation refers to dividing the market based on measurable characteristics about people.
Question 4 - To qualify as a small business, a retailing establishment may not exceed annual sales of
A) 1.2 million to 4 million.
B) 2.6 million to 5 million.
C) 3 million to 6 million.
D) 7 million.
E) 12.5 million.
Question 5 - Over the years, Zebra Productions has been slow making payments to its bank. Now it is in need of financing. Based on past experience, the interest rate Zebra will pay is the
A) interest rate determined by the SBA.
B) finance rate determined by the Department of Commerce.
C) prime rate.
D) prime rate plus 4 percent.
E) prime rate minus 2 percentage points.
Question 6 - The process of shipping fresh flowers from California to Texas gives ____ utility to the flowers.
A) form
B) time
C) place
D) possession
E) very little
Question 7 - Demographic segmentation divides the market:
A) based on measurable characteristics about people.
B) based on where consumers live.
C) based on the behavior of people toward certain products.
D) based on people's attitudes and lifestyles.
Question 8 - To qualify as a small business, a manufacturing plant can employ no more than ____ people.
A) 500
B) 1,000
C) 2,000
D) 3,000
E) 3,500