____ is a contractual agreement where one firm gives another permission to produce and market its product and brand name in exchange for a fee.
A) Licensing
B) Exporting
C) Joint venture
D) Countertrade
E) Strategic alliance
Question 2 - Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?
A) Photo sharing
B) Blogs
C) Video sharing
D) Webinars
E) Podcasts
Question 3 - Sally wants to impress prospective employers with a summary of her background and qualifications for a management position. Her father, who is a businessperson, suggested sending a(n)
A) application.
B) interview form.
C) transcript.
D) rsum.
E) assessment sheet.
Question 4 - Identify a true statement about the World Trade Organization (WTO).
A) It is beyond the scope of the WTO to monitor the provisions of the General Agreement on Tariffs and Trade (GATT).
B) Ministers of the WTO meet every five years to address current world trade issues.
C) The WTO promotes reduction of trade barriers and mediates disputes among members.
D) It is beyond the scope of the WTO to settle international trade disputes.
Question 5 - All of the following are ways to export a product to a foreign market except
A) using an export-import merchant.
B) using an export-import agent.
C) establishing a foreign sales office.
D) establishing a foreign sales branch.
E) all of the above are ways to export a product to a foreign market.
Question 6 - Which of the following is true about marketing messages and social media?
A) Traditional marketing messages are top down, similar to social media messages.
B) Social media messages are typically bottom up.
C) Social media marketing messages are not like traditional marketing messages.
D) Social media follows traditional marketing messages and how they are distributed.
E) Traditional marketing messages are bottom up.
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