____ include setting objectives in concrete, adjusting the size of the sales force to meet changes in the firms' marketing plan and the marketing environment, attracting and hiring effective salespersons, developing a training program, formulating a fair and adequate compensation plan, motivating salespersons to keep productivity high, defining sales territories and determining scheduling and routing of the sales force, and evaluating the operation holistically.
A) Major management tasks
B) Top management tasks
C) Line supervisors' tasks
D) Floor supervisors' tasks
Question 2 - A firm attempting to reduce the size of its workforce may use several approaches. The approach most likely to be saved as a last resort is
A) attrition.
B) early retirement.
C) firing.
D) hiring freeze.
E) layoff.
Question 3 - Alice, the global marketing director of a multinational electronics manufacturing firm, is assigned the task of expanding her firm in growing new markets. She learns that the labor is expensive and that the technical equipment required for production is unavailable in the international market. In this case, which of the following is most likely affecting the global trade of Alice's firm?
A) Lack of innovative ideas
B) Economic dependence in the international market
C) Limited access to factors of production
D) Absence of plentiful capital
Question 4 - An international organization formed at the end of World War II by the United States and twenty-two other countries whose goal was to reduce or eliminate tariffs and other barriers to world trade is called the
A) Trade Expansion Act.
B) Kennedy Round.
C) GATT.
D) Tokyo Round.
E) Common Market.
Question 5 - Norton Antivirus provides a ___, which is a return of part of the purchase price of a product to purchasers who return a copy of their receipt and a part of the product container.
A) rebate
B) coupon
C) discount
D) buy-back
Question 6 - When sales drop each summer at Vail Mountain Resorts, a high-quality destination ski area, the resort owners temporarily have too many employees to service the reduced number of tourists that enjoy the area during the warmer months. In this situation, the resorts most likely would
A) hire more workers.
B) lay off workers.
C) fire as many workers as possible.
D) allow production workers to relax more on the production line.
E) force all of the extra workers to seek early retirement.
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