SME Ads Inc (SME)
Steven Monahan owns SME Ads Inc, an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success.
Refer to SME Ads Inc SME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels. Such brand-oriented advertising is called _____.
A) primary-demand advertising
B) selective-demand advertising
C) institutional advertising
D) individualized advertising
E) private advertising
Question 2 - If a good or service satisfies a human need, it has
A) value.
B) focus.
C) magnitude.
D) form.
E) utility.
Question 3 - People in a number of cultures, including Arab and Asian cultures, prefer to stand ________ to others when conversing compared to northern Europeans or Americans.
Fill in the blank(s) with correct word
Question 4 - The governments of the United States and Canada have recently signed an agreement to cooperate in eliminating acid rain. Their efforts are primarily an attempt to reduce
A) water pollution.
B) hazardous waste.
C) noise pollution.
D) land pollution.
E) northern precipitation.
Question 5 - SME Ads Inc (SME)
Steven Monahan owns SME Ads Inc, an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success.
Refer to SME Ads Inc Which of the following terms refers to the type of advertising SME would use to increase the demand for all brands of a product within a specific industry?
A) Brand advertising
B) Selective-demand advertising
C) Corporate advertising
D) Primary-demand advertising
E) Institutional advertising
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