Metering is
a. A form of indirect price discrimination
b. A form of direct price discrimination
c. An evaluation of a product
d. An example of bundling
QUESTION 2Which of the following will decrease the break-even quantity?
a. Falling fixed costs
b. Increasing marginal costs
c. An increase in the price
d. Both A&C
QUESTION 3The metering scheme refers to
a. Discriminating consumers through the amount of product bought
b. Giving away core technology and making up for it through higher margins on secondary sales
c. An indirect method of price discrimination
d. All of the above
QUESTION 4Which of the following will increase the price needed to break even?
a. A decrease in overall fixed costs
b. A decrease in the marginal costs
c. An increase in fixed costs
d. An increase in the level of production
QUESTION 5The damaged goods strategy refers to
a. Trying to sell damaged goods to your customers
b. Damaging the goods after they have been paid for but before the shipping
c. Incurring additional costs to make the cheaper goods unattractive to high-value users
d. Incurring additional costs to make the more expensive goods better quality
QUESTION 6Which of the following will increase the break-even quantity?
a. A decrease in overall fixed costs
b. A decrease in the marginal costs
c. A decrease in the price level
d. An increase in price level
QUESTION 7In this case the firm should
a. Produce both the versions and price discriminate since doing so gives a higher revenue
b. Produce only the no-brand version
c. Produce only the hi-end professional series
d. Exit the marketplace
QUESTION 8Which of the following defines a sunk cost?
a. Cost of the next best alternative
b. Cost of producing an additional unit
c. An asset with no scrap value
d. Total cost of producing a product