Organizations are dealing with sales ethics by:
a. developing codes of ethics.
b. training salespeople on their organization's policies and culture.
c. letting the salespeople decide what behavior is acceptable.
d. relying on salespeople to do the right thing most of the time.
e. developing codes of ethics and training salespeople on their organization's policies and culture are correct.
Question 2What characteristic must a scale possess in order for the researcher to compute the ratio of the magnitude of the
numbers?
a. It must have an arbitrary zero point.
b. The range of the absolute scale intervals must be divisible by two.
c. It must use only integers.
d. It must have an absolute zero point.
e. The modal ratio must be greater than two.
Question 3Ying was really frustrated with laundry detergent at first, but she came to be really satisfied with it over time. Most likely Ying was a ____ consumer.
a. highly affective
b. high-involvement
c. low-involvement
d. high need for cognition
e. low need for cognition
Question 4Which of the following statements is true?
a. Sometimes buyers initiate unethical behavior.
b. Exaggerating benefits is usually unethical.
c. Misusing the company's assets is unethical.
d. Sales managers may initiate unethical behavior.
e. All of these choices are true statements.
Question 5The magnitude of the differences in objects is shown when which types of scales are used?
a. Interval or ordinal
b. Ratio or ordinal
c. Ordinal or nominal
d. Interval or ratio
e. Nominal or interval
Question 6Fred felt a high level of satisfaction with his new computer right after purchase, but his satisfaction steadily declined over time. He is most likely what is known as a ____ consumer.
a. highly affective
b. high-involvement
c. low-involvement
d. high need for cognition
e. low need for cognition
Question 7Which of the following represents illegal activity or behavior?
a. Being pushy.
b. Using high pressure tactics.
c. Exaggerating benefits.
d. Deceiving a customer.
e. None of these is an illegal activity.
Question 8Which of the following is NOT true when a scale is a ratio scale?
a. The scale allows for comparison of the absolute magnitude of numbers.
b. The zero point is established arbitrarily.
c. If a is greater than b and b is greater than c, then a is greater than c.
d. If a equals b and b equals c, then a equals c.
e. The mode and the median are permissible measures of central tendency.
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