Zone of acceptance refers to consumers'
a. choices of the first acceptable alternative.
b. acceptable range of prices for any purchase situation.
c. rate of complex feelings of satisfaction.
d. rate at which consumers are satisfied with purchases.
e. likelihood consumers are satisfied when making a low-effort decision.
Question 2Revenue drivers create value by providing economic savings while cost drivers add incremental value by facilitating revenue or margin expansion.
Indicate whether the statement is true or false
Question 3The major problem with using the mall intercept method to conduct personal interviews concerns
a. the ability to direct the inquiry to a randomly determined respondent.
b. securing the cooperation of mall merchants.
c. securing the cooperation of the respondent.
d. the noisy, distracting environment in which the interview is conducted.
e. the high cost of the method.
Question 4The hierarchy of effects for pure affective choice would be
a. thinking, feeling, behavior.
b. feeling, thinking, behavior.
c. thinking, behavior, feeling.
d. behavior, feeling, thinking.
e. feeling, behavior, thinking.
Question 5According to the Robinson-Patman Act, price differentials are not permitted for commodity products.
Indicate whether the statement is true or false
Question 6Which of the following is FALSE?
a. Sampling control concerns the researcher's ability to direct the inquiry to a designated respondent and to getthe desired cooperation from that respondent.
b. Random digit dialing and Plus-One sampling are both attempts at overcoming the sampling bias of unlistednumbers.
c. The heads of households with unlisted telephone numbers are less likely to be employed in an unskilled orsemi-skilled job than heads of households with listed telephone numbers.
d. Both a and b.
e. Both a and c.
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