Traditional channel members have often been relegated to the role of serving very small niche markets that cannot be efficiently served through direct or Internet marketing approaches.
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Question 2It is possible to track how visitors to a website navigate its pages, which pages they look at and which pages they
exit from.
a. True
b. False
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Question 3Wal-Mart launched Sam's Choice laundry detergent in similar colors to Tide. Consumers are more likely to perceive Sam's Choice detergent to be of higher quality because it will remind them of Tide. This is an example of availability heuristic.
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Question 4For most firms, the Internet supplements the company's traditional marketing strategy, making it more effective, but more expensive.
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Question 5The observation method of data collection has the general advantages of versatility, speed and cost.
a. True
b. False
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Question 6Two major types of heuristics are recall and availability.
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Question 7From the entire supply chain perspective, the key issue is to include further use of e-commerce to automate and reduce the cost of transportations and to increase the quality of product data flows throughout the supply chain.
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Question 8The communications approach to gathering primary data can be used for collecting information about all seven
categories of primary data from individuals.
a. True
b. False
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Question 9One way that consumers can make simple estimations or judgments is to make comparisons with the category prototype or exemplar.
Indicate whether the statement is true or false
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