In the ____ model, brands are compared by attribute, two at a time.

In the ____ model, brands are compared by attribute, two at a time.
 a. dual attribute
  b. additive difference
  c. conjunctive
  d. lexicographic
  e. elimination-by-aspects

Question 2

Techniques for motivating individual channel members include all of the following except:
 a. dealer advisory councils.
 b. market protection.
 c. the manufacturer handling large accounts directly.
 d. providing management aids.
 e. providing equitable compensation.

Question 3

Observers in a supermarket are watching customers selecting apples. They have been given a check list and told to
  check all the behaviors that apply for each consumer. This method of data collection is a(n)
 a. Unstructured-disguised observation.
  b. Unstructured-undisguised observation.
  c. Contrived setting observation.
  d. Structured observation.
  e. Laboratory observation.

Question 4

Brand-based compensatory models are helpful at providing guidance to marketers about all of the following except
 a. which product or service might be below a cutoff and thus be rejected frequently by customers.
  b. identifying which alternatives may be chosen.
  c. which outcomes associated with the product need to be reinforced.
  d. identifying which alternatives may be rejected.
  e. which outcomes associated with the product need to be changed.

Question 5

Mixed bundling means the services are only available in bundles.
 
 Indicate whether the statement is true or false

Question 6

Unstructured observation is used:
 a. For studies in which hypotheses are to be tested.
  b. For studies in which flexibility is allowed in terms of what is noted and recorded.
  c. For studies in which the categories that will be used to analyze the situation have been specified beforehand.
  d. Only for disguised studies.
  e. Only for undisguised studies.

Question 7

A ____ is best when the customer wishes to choose the brand with the greatest number of positive features.
 a. brand awareness state
  b. lexicognitive strategy
  c. subjunctive model
  d. conjunctive model
  e. compensatory strategy