____ encompass(es) feelings of warmth, tenderness, and caring.

____ encompass(es) feelings of warmth, tenderness, and caring.
 a. Deactivation feelings
  b. Social affection
  c. Social uplifting
  d. Upbeat activation
  e. SEVA

Question 2

A marketer who is sensitive to organizational influences can more accurately map the decision-making process, isolate buying influentials, identify salient buying criteria, and target marketing strategy for both centralized and decentralized organizations.
 
 Indicate whether the statement is true or false

Question 3

The availability of demographic, consumer-behavior, and lifestyle data by arbitrary geographic boundaries that are
  typically quite small is called ____________________.
 Fill in the blank(s) with correct word

Question 4

Deactivation feelings include
 a. soothing, relaxing, quiet, or pleasant responses.
  b. upbeat emotions.
  c. responses that evoke disconnection with surroundings.
  d. fear.
  e. SEVA.

Question 5

Research suggests that buyers who perceive the pace of technological change to be more rapid do not change their search efforts.
 
 Indicate whether the statement is true or false

Question 6

____________________ meters attempt to measure which household members are watching which television
  channels at what times.
 Fill in the blank(s) with correct word

Question 7

After seeing the International Impact commercial that showed how one could make a positive impact through overseas service, Samantha was in an upbeat mood. This is best thought of as an example of
 a. deactivation feelings.
  b. social affection.
  c. social uplifting.
  d. upbeat activation.
  e. SEVA.