Brighter lighting increases the time consumers spend in a store.
Indicate whether the statement is true or false
Question 2If consumers are price sensitive in purchasing a consumer product such as canned soup, the manufacturer will be price sensitive in purchasing metal cans for the product. Thus, the derived demand indicates that the demand for metal cans is:
a. elastic.
b. inelastic.
c. growing.
d. stagnant.
e. unpredictable.
Question 3Barcode transaction data captured at a grocer's cash register is an example of unstructured data.
a. True
b. False
Indicate whether the statement is true or false
Question 4Research suggests that if consumers are in a good mood they are more likely to ignore negative information about the brand.
Indicate whether the statement is true or false
Question 5Market-driven firms spot market changes and react well in advance of their competitors. This illustrates:
a. the customer-linking capability of market-driven firms.
b. the value proposition of market-driven firms.
c. the market-sensing capability of market-driven firms.
d. the value of using direct channels of distribution in the business market.
e. both (b) and (c).
Question 6One way of understanding structured data is as filling rows of data on a spreadsheet.
a. True
b. False
Indicate whether the statement is true or false
Question 7A recent study suggests that attitudes towards ads are the highest indicator of advertising effectiveness.
Indicate whether the statement is true or false
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