David was very involved with watching the World Series, therefore when an ad for the Toyota Camry aired during the game, that likely ____ to the ad.
a. generated fewer cognitive responses
b. generated more counterarguments and fewer support arguments
c. generated more support arguments and counterarguments
d. generated more source derogations
e. generated more support arguments and fewer counterarguments.
Question 2Which of the following IS NOT a common problem in data collection during a situation analysis?
a. The expense of collecting data.
b. An incomplete or inaccurate assessment of the situation.
c. The growing scarcity of data and information.
d. The time it takes to collect data.
e. Organizing the data and information that is collected.
Question 3The volume dimension of Big Data refers to:
a. The amount of data being collected.
b. The pace of data flow, both in and out of a firm.
c. The consistency of the data collection process.
d. The diversity of types or forms of data.
e. The capacity of the storage units on which data is stored.
Question 4The theory of reasoned action is classified as a(n) ____ model.
a. qualitative
b. logic
c. expectancy-value
d. behavioral
e. classical conditioning
Question 5Advances in backstage technology usually affect marketing activities by:
a. making customers aware of new product features and benefits.
b. making marketing activities more efficient and effective.
c. creating new opportunities in consumer markets.
d. clearing the way for entirely new product lines.
e. spawning entirely new industries that fulfill previously unmet needs.
Question 6Which of the following is NOT one of the three dimensions of the framework for understanding Big Data?
a. Volume
b. Vastness
c. Velocity
d. Variety
e. All of the above are dimensions of the framework
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