If relatively little is known about the phenomenon to be investigated, _________ is often used to clarify the issues.
Fill in the blank(s) with correct word
Question 2Music that ____ can increase sales by as much as 38 percent.
a. is classical
b. is softer and more soothing
c. has a fast tempo
d. has a slow tempo
e. has a definite beginning and a definite end
Question 3Which of the following describes the consequences of ethical misconduct?
a. Favorable word-of-mouth
b. Job-related tension
c. Effective performance
d. Customer satisfaction
Question 4The single most important step in the marketing research process is ___________.
Fill in the blank(s) with correct word
Question 5In restaurants where high turnover and sales are desired, music that ____ is desirable.
a. is classical
b. is softer and more soothing
c. has a fast tempo
d. has a slow tempo
e. has a definite beginning and a definite end
Question 6Greg is an insurance agent who works for a large insurance agency. Greg's friend, who is also his client, wants Greg to coach him on how to obtain a larger insurance settlement than what he legitimately has coming to him. This type of ethical issue is called:
a. relationship conflict.
b. structure conflict.
c. organizational relationship.
d. conflict of interest.
Question 7Research should be avoided when resources such as time and budget are lacking to do the research properly.
a. True
b. False
Indicate whether the statement is true or false
Question 8____ is the major factor determining whether a stimulus will be picked up by hearing in advertisements.
a. Sponsor attractiveness
b. Auditory intensity
c. Advertisement length
d. Brightness of graphics
e. Informational content
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