Tara sees an ad for quick weight loss. She has been thinking about losing some weight before her cousin's birthday party. Some research indicates that she may want to believe the ad because she wants it to be true, so she convinces herself that the product will work. This type of information processing is called
a. motivated reasoning.
b. felt involvement.
c. image-based reasoning.
d. enduring involvement.
e. fad reasoning.
Question 2Motivation in purchasing common grocery products
a. is always high.
b. is often low.
c. is high for frequently purchased items, but low for durables.
d. is low for coupon users, but high for others.
e. is always high in Western Europe and the United States, but is low elsewhere.
Question 3Shelly did not take much time to make a decision about her toothpaste. She looked to see if either of the two brands she regularly bought was on sale and then tossed the cheaper one into her shopping cart. Shelly's ____ in choosing toothpaste.
a. ability is low
b. risks are high
c. motivation is high
d. opportunity is low
e. motivation is low
Question 4If you are motivated to make the right choice in buying a car, you might do all of the following except
a. spend a lot of time and energy comparing the brands.
b. try to understand just what certain attributes mean.
c. imagine how you would look driving them.
d. choose the first car you see on the lot.
e. actively try to remember the details of the information.
Question 5Outcomes of high MAO include goal-relevant behavior, high-effort information processing and decision making, and
a. high process clutter.
b. felt involvement.
c. complex reactions.
d. disposition.
e. perceived risk.
Question 6Chris wants to buy a new car. He saw a commercial for a Smart car and has decided that he would like to test-drive a Smart car. He is probably motivated by the commercial because the information was
a. personally relevant.
b. presented in a humorous way.
c. risky.
d. moderately inconsistent with his prior attitudes about Honda.
e. based on knowledge and experience.
Question 7Ben spent a lot of time deciding on a tablet. He searched all of the technology consumer blogs. In purchasing a tablet, Ben can be considered
a. risk averse.
b. a decision avoider.
c. opportunistic.
d. able.
e. motivated.
Question 8____ is an inner force that denotes energy to achieve a goal.
a. Retrieval
b. Motivation
c. Ability
d. Opportunity
e. Persistence
Question 9____ influence how much effort consumers put into searching for information, how they make choices, how they form attitudes, and what they remember.
a. Motivation, ability, and opportunity
b. Motivation and persistence
c. Ability and persistence
d. Risk and persistence
e. Risk, ability, and persistence
Question 10Consumers are more motivated to satisfy their social needs than their hedonic needs.
Indicate whether the statement is true or false
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