A retailer gives cash or credit toward a better video game in return for a customer's older game. This transaction is known as
a. purchasing.
b. consumption.
c. gift giving.
d. trading.
e. borrowing.
Question 2Borrowing
a. is a symbolic form of gift giving.
b. follows the disposition phase of consumer behavior.
c. affects why consumers use the product.
d. is a form of acquisition that is a major problem for retailers.
e. is a consumer behavior that does not concern marketers.
Question 3Kim agreed to give a professional massage in return for a haircut. This is an example of
a. buying.
b. borrowing.
c. finding.
d. dispensing.
e. bartering.
Question 4George's manager's birthday is tomorrow. As George shops online, he must think of something to buy for her. What is the primary difference between the decisions he will make now and those he would make when purchasing for himself?
a. Disposal is involved in the process.
b. The brand name of the products is involved.
c. There are purchasing situational differences.
d. There are advertising viewing differences.
e. One individual must assess another individual's wants.
Question 5Disposable cameras were a flop at first. Consumers doubted that they could take good pictures. When disposable cameras were repositioned for those who forgot their camera on vacation or for those who do not want to ruin their expensive camera on the beach or slopes sales increased. This could be best thought of as a successful example of marketers understanding
a. how consumers dispose of cameras.
b. why consumers acquire cameras.
c. media marketing techniques.
d. the limits of disposable optical engineering.
e. the information search process.
Question 6All of the following are ways of acquiring an offering except
a. buying.
b. borrowing.
c. finding.
d. dispensing.
e. bartering.
Question 7The first decision Zach must make about dessert after dinner is most likely
a. why to get dessert.
b. when to get dessert.
c. whether to get dessert.
d. what to get for dessert.
e. how long he should spend eating dessert.
Question 8Sometimes there are many people involved in an acquisition decision and they may take on different roles. Russell and his family are buying a new big-screen television. He has research different brands, models and prices of televisions from the Internet. Russell's role in the group decision would be the role of the ____.
a. buyer
b. information gatherer
c. influencer
d. disposer
e. user
Question 9The consumer behavior process occurs over time as the consumer acquires, uses and disposes of the product. This is part of
a. a one-way process.
b. a process isolated by active behaviors that are reactive.
c. the memory network.
d. a dynamic process.
e. the judgment framework.
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