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ben.kenobi24 ben.kenobi24
wrote...
Posts: 555
Rep: 2 0
6 years ago
Josie is a sales professional for a company which manufactures kitchen appliances, and she is consistently rated by customers as the best salesperson. This is because she has a detailed understanding of all the appliances manufactured by the company, including how they work and how they are made. Given this information, it is evident that Josie possesses sound _____.
 A) promotion knowledge
  B) competitor knowledge
  C) market knowledge
  D) customer knowledge
  E) product knowledge

Question 2

Which of the following questions must a salesperson be able to answer in order to demonstrate that he or she has product knowledge?
 A) Who are the major competitors in the market?
  B) Who is responsible for delivering goods to a customer?
  C) What materials are used when making the goods?
  D) When is it most appropriate to follow-up with a customer?
  E) What is the company's market share for a particular good?

Question 3

A salesperson should be familiar with his or her company's key personnel from other departments. This helps:
 A) determine the company's human resources policies.
  B) build team spirit when the salesperson needs help in meeting a customer's needs.
  C) prevent the stereotyping of salespeople.
  D) in adopting traditional methods of selling goods and services.
  E) minimize the chances of the salesperson's illegal behavior.

Question 4

Nora, a salesperson working with Fifth Leaf Fashions, informs her customers that they can return garments within 30 days of purchase in return for cash. However, the Fifth Leaf Fashion's return policy states that customers may only exchange the returned garments for other garments and not cash. In this scenario, it is evident that Nora needs to improve her _____.
 A) industry knowledge
  B) company knowledge
  C) product knowledge
  D) promotion knowledge
  E) price knowledge

Question 5

Robert is a young college graduate who is looking for a sales job in the pharmaceutical industry. In order to better his chances of being selected by employers, he decides to enhance his knowledge of the latest medications in the market. In this scenario, it is evident that Robert is trying to enhance his _____.
 A) industry knowledge
  B) customer orientation
  C) promotion knowledge
  D) service resilience
  E) customer knowledge

Question 6

Ravi is a sales representative at a sports equipment company. He has a keen interest in tennis and often organizes matches with some of his customers on weekends. By doing so, he has befriended a number of his clients. Given this information, it is evident that Ravi gives high priority to _____ in the buyer-seller relationship.
 A) compatibility
  B) predictability
  C) expertise
  D) candor
  E) knowledge

Question 7

Jennifer is a salesperson for a business insurance company. Despite putting herself at risk of losing customers, she informs her customers about new company policies that may adversely affect their businesses. In this scenario, Jennifer exhibits _____ behavior.
 A) profit-oriented
  B) amateur
  C) egocentric
  D) customer-oriented
  E) introverted

Question 8

Susan is hired as salesperson in a jewelry store. Being new to this industry, she does not possess a great deal of knowledge about the products offered by her store. She is often asked questions by customers to which she does not know the answer. However, she always responds to them by saying, I will check with my store manager and get back to you. By being up-front with her customers, Susan exhibits:
 A) product knowledge.
  B) competitor knowledge.
  C) predictability.
  D) candor.
  E) expertise.

Question 9

Multi-attribute models are used most during which step of the consumer decision process?
 A) stimulus
  B) problem awareness
  C) information search
  D) consumption
  E) evaluation of alternatives
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Replies
wrote...
6 years ago
Answer to #1

E

Answer to #2

C

Answer to #3

B

Answer to #4

B

Answer to #5

A

Answer to #6

A

Answer to #7

D

Answer to #8

D

Answer to #9

E
ben.kenobi24 Author
wrote...
6 years ago
Helps a lot <3 Now I'm ready for my quiz
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