Natalie is a college graduate who is seeking a job in business-to-business marketing. She would ...

Natalie is a college graduate who is seeking a job in business-to-business marketing. She would prefer to interact with her customers on an individual basis rather than directing her communications to mass markets. In this context, Natalie should look for a job in _____.
 A) advertising
  B) electronic marketing
  C) direct marketing
  D) personal selling
  E) management

Question 2

A bank looking to the best practices of other banks in the industry for service improvement ideas is an example of:
 A) materialismo snobbery.
  B) service myopia.
  C) dichotomization of services.
  D) service vigilance.
  E) organizational relationships.

Question 3

Which of the following is a user-friendly program that provides salespeople with a convenient option to catalog, search, and access comprehensive information regarding individual accounts?
 A) Human capital management software applications
  B) Customer relationship management software applications
  C) Product lifecycle management software applications
  D) Enterprise resource planning software applications
  E) Advanced planning and optimization software applications

Question 4

Which of the following forms of marketing involves talking with buyers before, during, and after the sale?
 A) Personal selling
  B) Advertising
  C) Direct marketing
  D) Sales promotion
  E) Electronic marketing

Question 5

All of the following are true regarding the wholesale and retail trade supersector except:
 A) most wholesalers are large, employing more than 200 workers.
  B) a high school education is sufficient for most jobs within the wholesaling subsector.
  C) in clothing, grocery, and general merchandise retail, employment growth is expected to be small, but there are many job openings due to high turnover.
  D) employment in automotive sales is projected to grow at 11 percent.
  E) weekly wages are high and job opportunities promising for automotive service technicians who have completed formal training.

Question 6

The Cloverleaf sales call routing plan is best used when:
 A) accounts are located in a straight line.
  B) accounts are concentrated in different parts of the territory.
  C) accounts are located in linear clusters that are some distance from one another.
  D) accounts are in major metropolitan areas.
  E) accounts are highly concentrated with locations controlled by a grid of city blocks.

Question 7

It is necessary for order-takers to use creative selling methods in order to maintain existing business.
 
 Indicate whether the statement is true or false