The most basic benefit of marketing channels is __________ where channels reduce the number of contacts necessary to exchange products.
A) contraction
B) time efficiency
C) contact efficiency
D) contact creation
E) accumulation
Question 2Customer value propositions should be specific with respect to tangible outcomes.
Indicate whether the statement is true or false
Question 3Relationship_________________
___represents the customer's desire to engage in strong relationships with a current or potential supplier.
Fill in the blank(s) with correct word
Question 4Which of the following tests of reward effectiveness reflects the notion that if rewards are given to the wrong people for the wrong reasons, they should not be lifelong?
A) availability
B) flexibility
C) visibility
D) durability
E) reversibility
Question 5The creation of an extended enterprise in the supply chain depends heavily on the ability of channel members to integrate their operations. Which of the following IS NOT a key factor in successful supply chain integration?
A) trust
B) interdependence
C) cooperation
D) mutual benefit
E) coercive power
Question 6One of the disadvantages of using customer value propositions is that they are complex and difficult to understand.
Indicate whether the statement is true or false
Question 7Relationship_________________
___captures the ability of an interfirm relationship to achieve desired objectives.
Fill in the blank(s) with correct word
Question 8Which of the following is NOT one of the seven tests of reward effectiveness?
A) availability
B) flexibility
C) visibility
D) durability
E) perishability
Question 9Ensuring the availability of products in the right place in the right quantities at the right time in a cost efficient manner is the main focus of:
A) physical distribution.
B) marketing networks.
C) supply chain management.
D) channel management.
E) network management.
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