All of the following statements are true except:
A) combinations of warm and cool colors can create relaxing, yet stimulating atmospheres.
B) rooms painted in lighter colors tend to look smaller.
C) lighter hues are popular for fixtures.
D) darker hues are used as attention grabbers.
E) too much violet may dampen consumer spirits.
Question 2A common tool used in permission marketing is the opt-in email approach.
Indicate whether the statement is true or false
Question 3Karen is a salesperson for an automobile company. She believes that the best way for her potential and existing customers to know about the products she is selling is by seeing those products in person and seeing exactly what the products can and cannot do. Which of the following would probably be her best method of prospecting?
A) Advertising inquiries
B) Inbound telemarketing
C) Trade shows
D) Cold calling
E) Directories
Question 4When compared to a traditional selling focus, a key account selling focus is different in which of the following ways?
A) Uses a longer-term time horizon.
B) Wants to lower customer's total costs.
C) Individual salesperson is primary link to customer organization.
D) All of the answer choices.
E) Both uses a longer-term time horizon and wants to lower customer's total costs.
Question 5Which of the following colors is associated with coolness, shyness, dignity, and wealth?
A) red
B) violet
C) yellow
D) orange
E) green
Question 6Little Gym focuses on highly customized workout experiences for children between the ages of 4 months and 12 years. This is an example of niche marketing.
Indicate whether the statement is true or false
Question 7In which of the following prospecting methods do salespeople ask potential customers to fill out information cards indicating interest in their company or one of its products?
A) Centers of influence
B) Outbound telemarketing
C) Trade shows
D) Noncompeting salespeople
E) Cold canvassing
Question 8A key account represents a customer who:
A) buys for an organization with geographically concentrated units.
B) involves a small number of key organizational members in the purchasing process.
C) purchases a significant volume as a percentage of a seller's total sales.
D) All of the answer choices
E) both involves a small number of key organizational members in the purchasing process and purchases a significant volume as a percentage of a seller's total sales.
Question 9Which of the following combinations are made up of all warm colors?
A) red, blue, green
B) yellow, blue, violet
C) red, yellow, green
D) yellow, red, orange
E) orange, blue, green
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