What type of control has the ability to control what is actually going on?
A) behavioral control
B) cognitive control
C) service control
D) perception of control
E) none of these
Question 2A vision statement answers which of the following statements?
A) What business are we in?
B) What are our goals?
C) How can we serve our target markets?
D) What do we want to become?
E) Which is our market position?
Question 3_________ are created by any affirmation of fact or promise, any description, or any sample or model that a salesperson uses, which is made part of the basis of the bargain.
Fill in the blank(s) with correct word
Question 4Recent research indicates that highly satisfied customers are just as sensitive to price changes as customers with low to moderate levels of satisfaction.
Indicate whether the statement is true or false
Question 5The postpurchase model that is based on the idea that in a service encounter, customers and employees perform roles, and that satisfaction is a function of role congruence is called:
A) the dissonance model.
B) the perceived-control model.
C) the expectancy disconfirmation model.
D) the script perspective.
E) the servuction model.
Question 6Market segmentation divides the market into homogenous groups or segments.
Indicate whether the statement is true or false
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