One of the disadvantages of the oral presentation is that it allows for interaction.
Indicate whether the statement is true or false
Question 2Which of the following is not one of the questions a salesperson must ask when developing a service strategy?
a. What is our business?
b. Who are our customers?
c. What do we do best?
d. What can we do better?
e. All of the above are questions a salesperson must ask when developing a service strategy.
Question 3Buyers seek a close relationship for strategic purchases and employ a more distant arms-length approach in procuring non- strategic items.
Indicate whether the statement is true or false
Question 4Which of the following are fundamental rules for delivering good oral presentations?
a. Know your stuff
b. Know your audience
c. Know how your audience will react
d. All of the above
e. A and B
Question 5Mathew has called the customer service department of one of his suppliers to make a complaint. The customer service agent acts indifferent to Mathew's problem but agrees to resolve the issue. The customer service agent should have
a. not resolved the issue until they had the whole story.
b. been more empathetic to Mathew's situation.
c. asked Mathew more questions.
d. capitulated to Mathew's demands at the start of the conversation.
e. done none of the above.
Question 6Customized, high-technology products-like semiconductor test equipment-fit the transactional exchange category.
Indicate whether the statement is true or false
Question 7When presenting research, in general, it is better to have more technical detail than too little.
Indicate whether the statement is true or false
Question 8Which of the following is not one of the expectations customers have when dealing with customer service personnel?
a. Assurance
b. Empathy
c. Capitulation
d. Resolution of complaints
e. All the above