Outbound telemarketing is a form of cold calling.
Indicate whether the statement is true or false
Question 2Regarding laboratory experiments, which of the following is FALSE?
a. No attempts are made to set up special conditions.
b. Researchers create a situation whereby desired conditions are present.
c. Researchers create a situation whereby some aspects are manipulated.
d. The goal is to establish a sterile environment.
Question 3The internet is a good tool for marketers but isn't capable of being used as a tool to generate leads.
Indicate whether the statement is true or false
Question 4The same panel of college students meets throughout the year to evaluate new program offerings in the marketing program. This ________ panel of students allows the academic team of the college to collect information about the programs.
a. cross-sectional
b. continuous
c. experimental
d. discontinuous
Question 5Many organizations use both inbound and outbound telemarketing to generate leads.
Indicate whether the statement is true or false
Question 6A dummy table is dummy because:
a. it is not very helpful to the researcher.
b. it is not very helpful to managers.
c. it contains demographics, product uses, motivations, manipulations, and years of service.
d. it contains no actual data.
Question 7An organization's records of former customers are usually a poor source for prospecting.
Indicate whether the statement is true or false