A sales promotion differs from advertising in that it is:

A sales promotion differs from advertising in that it is:
 a. more expensive to prepare.
 b. more short-term oriented.
 c. not capable of influencing behavior.
 d. not geared toward the sales force.

Question 2

Which of the following is an example of a closed-end question?
 a. How do you determine sales goals for each region?
  b. Why are your customers currently unhappy?
  c. Is this the primary reason you are interested in switching suppliers?
  d. How do you currently process orders?
  e. All of the above are closed-end questions.

Question 3

When a larger-share brand is placed on deal, it gains less bang for the promotional buck as compared to a smaller-share brand.
 
 Indicate whether the statement is true or false

Question 4

Which of the following is not a type of question described in the text?
 a. Open-end questions
  b. Closed-end questions
  c. Multiple-choice questions
  d. Probing questions
  e. Interrogative questions

Question 5

When a high-quality brand is promoted, it usually does not affect the sales of low-quality brands in the same category.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is an example of an open-end question?
 a. How many employees to have?
  b. Did you say you are already working with another supplier?
  c. How do you currently assess the performance of your suppliers?
  d. Are you interested in making a purchase today?
  e. All of the above are open-end questions.