Stratified sampling and quota sampling use the sample procedure.
Indicate whether the statement is true or false
Question 2A company receives a report that lists all consumers who have purchased items from childrens' birthday party magazines. The data show all past purchases made as well as any online search activity for this particular product category. This data is referred to as:
a. behaviorgraphics.
b. demographics.
c. psychographics.
d. geodemographics.
Question 3____ are salespeople who actively seek orders, usually in a highly competitive environment.
a. Detailers
b. Order-takers
c. Franchisers
d. Missionaries
e. Order-getters
Question 4Systematic sampling is a probability sampling procedure.
Indicate whether the statement is true or false
Question 5Age alone is really the best indicator of how individuals live and what role consumption plays in their lifestyles.
Indicate whether the statement is true or false
Question 6According to the text, this type of salesperson's strengths tend to be reliability and competence in assuring customer convenience:
a. order-takers
b. inside sales
c. order-getters
d. pioneers
e. detailers
Question 7Probability characterizes a procedure whose outcome cannot be predicted because it depends on chance.
Indicate whether the statement is true or false
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