According to the PIMS project findings, the two most important factors influencing profitability ...

According to the PIMS project findings, the two most important factors influencing profitability are:
 a. sales cost and market demand.
 b. product quality and market share.
 c. profit margin and market share.
 d. profit maximization and competition.

Question 2

If a consumer is asked how strong their attitude is toward a brand, they are being asked to perform a rating task.
 
 Indicate whether the statement is true or false

Question 3

A frequent criticism of advertising is that it causes people to buy items or services that they do not need.
 
 Indicate whether the statement is true or false

Question 4

TalkTel, a mobile telephony company, offered low introductory rates to new users with a validity of three months after which rates were raised. Teaser rates like this one are often used to achieve the:
 a. objective of meeting competition.
 b. volume objective of pricing.
 c. profitability objective of pricing.
 d. prestige objective of pricing.

Question 5

Researchers may assess the affective (emotional) components of attitudes through physiological measures.
 
 Indicate whether the statement is true or false

Question 6

The FTC has extensively regulated advertisements for violent films, video games, and music that target children.
 
 Indicate whether the statement is true or false

Question 7

Comparable merchandise sold within a state need to maintain specified minimum prices as required by:
 a. fair-trade laws.
 b. unfair-trade laws.
 c. price-discrimination strategy.
 d. loss-leader pricing tactics.

Question 8

The cognitive component of attitude expresses how much affinity someone has toward the relevant matter.
 
 Indicate whether the statement is true or false