If a company decides to sell off one of its business units, it would mean that the business was ...

If a company decides to sell off one of its business units, it would mean that the business was a(n):
 a. question mark.
 b. cash cow.
 c. dog.
 d. eagle.

Question 2

Which of the following is a category of sample bias resulting from some respondent action or inaction?
 a. systematic error
 b. interviewer error
 c. respondent error
 d. primary error

Question 3

The number of times a target audience needs to be exposed to a message before the advertiser's objectives are met is known as ____.
 a. frequency
 b. reach
 c. effective frequency
 d. effective reach

Question 4

A job that involves decisions on customer service, package design, brand names, and warranties is under which area of the marketing strategy?
 a. Target market development
 b. Retailing and distribution strategy
 c. Resource valuation and pricing
 d. Product strategy

Question 5

Which of the following is a method of collecting primary data based on communication (questions and answers) with a representative sample of respondents?
 a. census
 b. survey
 c. inquiry
 d. experiment

Question 6

A commercial appears during an airing of the latest episode of CSI. The television program in question is known as a ____.
 a. media class
 b. media vehicle
 c. media mix
 d. media plan

Question 7

Which of the following is not a marketing mix variable?
 a. Distribution
 b. Product
 c. Place
 d. Pricing