The result of improper administration or execution of the research task is called a(n):

The result of improper administration or execution of the research task is called a(n):
 a. response bias.
 b. administrative error.
 c. sampling error.
 d. Type I error.

Question 2

Above the line promotion includes desirable retail shelving, in-store promotions, coupons and events for consumer package goods companies.
 
 Indicate whether the statement is true or false

Question 3

________ is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives.
 a. Planning
 b. Controlling
 c. Researching
 d. Managing

Question 4

Karly wants to create a favorable impression with a researcher from a local university when participating in a research project, so she overstated her income and education even though she only has a high school education. Which type of bias is Karly exhibiting?
 a. extremity bias
 b. acquiescence bias
 c. upward bias
 d. social desirability bias

Question 5

The single biggest change in the media world is the flood of free media content.
 
 Indicate whether the statement is true or false

Question 6

A firm's ________ cannot be determined from the income statement because the price reduction takes place before the sale occurs.
 a. markdown
 b. markup
 c. accounts receivable turnover
 d. inventory turnover

Question 7

Which of the following is a type of response bias?
 a. no contact
 b. acquiescence bias
 c. refusals
 d. all of these choices

Question 8

A slice-of-life ad will most likely, with its illustrations, attempt to do what?
 a. make the brand heroic
 b. stimulate reading of the body copy
 c. create a mood, feeling, or image
 d. create the desired social context for the brand

Question 9

Marketers determine markups based partly on their judgments of:
 a. the amount that a competitor charges for a given product.
 b. the amount that consumers will pay for a given product.
 c. the amount that can be charged as per the ideal pricing strategy for a given product.
 d. the amount that can be charged for additional profit.

Question 10

Scott was asked to participate in a research study, but he said he did not want to participate. In research terms, Scott is a:
 a. sampling error.
 b. biased respondent.
 c. no contact.
 d. refusal.